The
LOTR Movie Site December 3, 2000 Trailer on December
8th I work part-time as a bookseller at Waldenbooks, a division of Borders International. Anyway, today I was intrigued to find a large white envelope lying upon my managerís desk with a bright orange sticker with white lettering on the front proclaiming "Lord of the Rings material inside." The return address read as follows: Marketing Dept. Needless to say (me being a Tolkien fanatic like the rest of you) my curiosity was piqued. The package was already opened so I had no moral qualms about reaching inside and taking a gander at whatever treasure it might hold. I drew forth some curious items: 1. A "Teacherís Aid" for helping to teach Lord of
the Rings to students. I also found this EXTREMELY interesting letter which I photocopied and am now reproducing exactly... ------------ Houghton Mifflin HOT TITLE ALERT THE LORD OF THE RINGS by J.R.R. Tolkien Now a movie from New Line Cinema! Dear Bookseller: J.R.R. Tolkienís epic adventure THE LORD OF THE RINGS is coming to a theater near you! The movie, directed by Peter Jackson, releases next year, but the trailer... ...is in the theaters December 8th Tolkien sales spiked last spring after 10 million people downloaded the film teaser released on-line. Please place the enclosed shelf talker in your fantasy section immediately! Weíve included the ISBNs of our best-selling Tolkien backlist to help you order up today; and please let us know if youíd like more Teacherís Guides. Are you ready for the movie of the year?! Shelf Talker Teacherís Guide for THE LORD OF THE RINGS For a complete, annotated listing of our best-selling Tolkien-titles, please visit our web-site: www.lordoftheringstrilogy.com For the latest movie news, please visit: www.lordoftherings.net To order, please contact your Houghton Mifflin sales rep or call / fax customer service at (800) 225-3362, Fax (800)634-7568 ------------ That was the whole letter, and boy was I surprised when I read that whole December 8th part! The only New Line film I know of being released that day is the Dungeons and Dragons films. What happened to "13 Days?" Well, I quickly grabbed that letter, photocopied it, and retyped it. Now I pass it on to you all for judgment... -Leonides |