January 16, 2001
Big Studios Bank on
Super Bowl Spots
Theresa Howard
NEW YORK -- Grab the popcorn and Sno-Caps and get ready for some of the most action-packed movie trailers in Super Bowl history. Four Hollywood studios return to the field with an ad blitz studio execs hope will build buzz for their wannabe blockbusters.
The big studios are back for Super Bowl XXXV in Tampa on Jan. 28. The studios last tackled each other at 1998's Super Bowl. In the lineup this year are Warner Bros., Universal, Sony and MGM. Disney was reportedly in for Pearl Harbor, but the company says that it will not be in the game.
Last year's overkill of 17 dot-com advertisers crowded out many traditional advertisers, including some of the big-name studios. This year only three dot-com companies are back for CBS' airing of the game.