New 'Rings' Master
Staff Reporter

USA Films president Russell Schwartz will join New Line Cinema as president of domestic theatrical marketing. He replaces current president Joe Nimziki, who will leave New Line to write and direct features.

Schwartz will be faced with the gargantuan task of overseeing the campaign for the `Lord of the Rings trilogy, with the first installment, The Fellowship of the Ring, unspooling Dec. 19.