August 16, 2001
Decipher Seeks Rings
Fans for Corps of Product Champs
DECIPHER SEEKS FANS OF "THE LORD OF THE RINGS" FOR EXCLUSIVE CORPS OF PRODUCT CHAMPIONS
(NORFOLK, VA, August 14, 2001) Most of the exciting details surrounding The Lord of the Rings Trading Card Game are still strictly confidential, but Decipher is already recruiting talented trading card game enthusiasts to champion the highly anticipated new game.
The Lord of the Rings Trading Card Game Product Champions will join the ranks of Decipher's well-established volunteer corps, which include the groups for Star Wars CCG, Star Trek CCG, Young Jedi CCG, and Jedi Knights TCG.
"Decipher has honed its experience through the many years of working with the Product Champion teams for Star Wars and Star Trek. That knowledge and our entrenchment in The Lord of the Rings property will be fully applied to making this marketing support program the best ever," said Kevin Reitzel, Decipheršs Product Champion coordinator.
The Lord of the Rings Trading Card Game Product Champions will be privy to early details about gameplay and rules, as well as to press releases and card spoilers, and will be among the first to receive the new game itself! Also, they will be given official The Lord of the Rings Trading Card Game apparel that identifies the group to retailers and fellow players.
Decipher seeks Product Champions worldwide who have gaming and trading card game experience; work well with people; and have excellent organizational and promotional skills. These individuals will be involved in orchestrating promotions in game and hobby stores; running tournaments and demos; and assisting Decipher staff at conventions.
Anyone interested in applying for one of these coveted positions should contact Decipheršs Product Champion Coordinator Kevin Reitzel at one of the summer conventions or email him directly at email@example.com or by phone at 757/664-1140.
"We are always swamped with applications for our Product Champion groups. With the tremendous excitement surrounding The Lord of the Rings, we have no doubt we will fill these spots early," Reitzel says.
The buzz surrounding New Line Cinemašs trilogy continues to escalate. The official The Lord of the Rings Website www.lordoftherings.net - generated over 350 million hits in the first three months since its re-launch on January 12, 2001. There are at least 400 fan sites exclusively devoted to the production, many featuring countdowns, to the very second, of the first filmšs opening.
Helmer Peter Jackson, whose visionary style of filmmaking and
emotional acuity won accolades for his Heavenly Creatures and The Frighteners, brings his
deep love for the source material to the project. Produced by Barrie M. Osborne, the films
feature a strong international cast that
About New Line Cinema.