December 4, 2001
Govt Announces Plans
to Cash In on Rings
The Government has
announced initiatives costing $875,000 to maximise the benefits for New Zealand from the
release of the Lord of the Rings movies.
Lord of the Rings Minister Pete Hodgson
said yesterday the further projects would build on those previously announced and New
Zealand would be well represented around the world as The Fellowship of the Ring was
released over the next few weeks.
The projects announced yesterday include:A screen industry production guide
for international use;
Promotional videos about New Zealand
talent, innovation and creativity;
Expanding the Film NZ website;
Developing Lord of the Rings
themed stands at film trade markets;
Workshops in America showcasing
New Zealand's post-production and digital effects;
Bringing international screen
industry decision makers to New Zealand;
An exhibition in Los Angeles of
Lord of the Rings models and props; and
A reception at Oscar time promoting
New Zealand as a production location.
Mr Hodgson said the projects would follow
up the "initial burst of publicity with a sustained effort to promote New Zealand
talent and innovation to the world".
The Government is expecting an economic
impact assessment of the its Lord of the Rings strategy by May.