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| The Dominion Post Cash Registers Ring for Rings Roadshow Entertainment managing director Noel Beckett said yesterday that 200,000 DVDs and videos of the film had been distributed to retailers since its release on Tuesday. The most units previously distributed for a film was 130,000 of the Disney cartoon The Lion King. The Fellowship Of The Ring has already topped that by 70,000 in the first four days. "We expected it to be big but this has blown us out of the water. When Lion King did 130,000 units in total we thought we would never be able to match that again. We haven't even had a weekend sale yet." The Fellowship Of The Ring pulled in $14.5 million at New Zealand box offices, and Mr Beckett expected DVD and video sales to generate at least half that figure. The film was expected to push up sales of DVD players in New Zealand - Mr Beckett said stores such as Bond & Bond and Harvey Norman had reported selling DVD hardware along with The Lord Of The Rings. The popularity of the DVD and VHS had surprised Roadshow executives. ... Go to: The Dominion Post |
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