10-01-02: Serious USA Introduces Towers CD Cardz

TolkienMovies.com
October 1, 2002

Serious USA Introduces Towers CD Cardz
Press Release

New York, NY (September 27, 2002) - Serious USA takes fans on an interactive adventure into the fantastical world of The Lord of the Rings: The Two Towers with a brand new collection of digital trading cards inspired by the characters and quests of the much-anticipated sequel to last year's blockbuster from New Line Cinema, The Lord of the Rings: The Fellowship of the Ring. With four trading card-sized CD Cardz based on each of the four cultures of Middle Earth-Hobbits, Rohirrim, Saruman and Warriors-Serious' new line of digital collectibles explores the worlds of twelve Lord of the Rings characters with bios, behind-the-scenes footage, photos and more!

"The depth of The Lord of the Rings storylines and cast of characters gave us a wonderful opportunity to offer fans a collection of digital collectibles rich in design and content," said Neil Birk, Director of Sales and Marketing, Serious USA. "The effort that the Serious team has put into recreating the magic and mystery of The Two Towers is reflected in every facet of the set, from the vibrant layout and effects of each card, to the vivid depiction of each character's adventures."

Echoing the ominous powers of the Ring that propel the storyline of The Lord of the Rings, fans use the magical Ring to navigate through the content of each of the CD Cardz, exploring the different featured characters' areas of interest. Mystical sound effects and movie sound bites highlight the transition from one interactive area to the next, as the sinister burning eye of the Dark Lord Sauron appears throughout the digital journey as a frequent reminder of the evil forces that shadow The Lord of the Rings adventures. By exploring the Cardz' map of Middle Earth, users uncover "hot spots" to download exclusive The Two Towers wallpaper and screensavers.

Serious' new collection of The Lord of the Rings: The Two Towers CD Cardz will be available in November for a suggested retail price of $14.99. Recommended for ages 8 and up.

The highly-anticipated second installment of the trilogy from New Line Cinema, The Lord of the Rings: The Two Towers, will premiere in December 2002. For more information about New Line Cinema's The Lord of the Rings trilogy, go to http://www.lordoftherings.net

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